Viral Marketing

While viral marketing might sound like something that needs to be stopped, this is far from the truth. Viral marketing is any marketing strategy that compels a customer to pass on that marketing strategy to someone else. For example, when a customer sees that they can enter a contest just for signing up for a free newsletter, the business might be able to get their advertising seen by that customer. But if the customer is then told that they can enter the contest as many times as people sign up for the newsletter by your referral which adds up to more people that will see the business’ newsletter.

This is viral marketing.

Viral marketing is an effective and affordable marketing tool in this way. Advertising to some people is good, but getting the marketing message across to more is even better. A business that employs a viral marketing strategy only has to get that advertising to some of their customer base. By offering some sort of reward or incentive for passing that message on, not only is the message getting around quicker, but it’s also being passed around without any additional effort by the original business.

One of the most common examples of viral marketing is word of mouth advertising. When one person is happy about a service, then they tell someone else. That second person then tells someone else, and so on. Like a virus, these positive referrals are passed along, increasing the profits of the business without having to increase the overall marketing budget to do so.